Founded with a mission to bring joy to you and your surroundings, firepitz group is commited to creating only the best for you, and for our environment.

OUR HISTORY

FLAMIN THE
GOOD TIMES

FirePitz Group was founded on a passion for open flame cooking and a commitment to culinary excellence. Over three years, the brand has become synonymous with innovative dining experiences that merge tradition with modernity. With a strong foothold in the market and a proven operational model, the Group now aims to expand its reach and elevate its offerings to world-class status.

TO CREATE A LASTING COMMUNITY IMPACT AND LEGACY OPEN FLAMECOOKING— DELIVERING EXCEPTIONAL QUALITY AND CONTINUALLY PUSHING CULINARY BOUNDARIES

Our Mission

To realize our vision by consistently delivering exceptional culinary experiences through innovative open flame cooking that enriches communities and sets new standards of excellence.Directly connects daily operational excellence with long-term vision

Our VISSION

To become a world-class F&B group with a distinct brand identity across domestic and international markets, contributing to a sustainable, high-impact future. A single, aspirational statement focused on global excellence, uniqueness, and sustainability

OUR TEAM

VALYNE SIAM
CO-FOUNDER & FINANCE DIRECTOR

*Organized financial management, efficient HR oversight, and comprehensive operational paperwork.
*Led 2 members of HR/admin

LEW JIA JIUN
FOUNDER & CEO

*Strategic growth, culinary innovation, brand development, and leadership in the F&B sector.

ALICE KHOO
CO-FOUNDER & MARKETING DIRECTOR

*Digital marketing, customer engagement, brand strategy.
*Led 2 members Marketing